In recent decades, the fashion industry fosters a culture of disposability, urging consumers to overconsume low-quality, mass-production items. This cycle contributes to the alarming issue of textile waste and its environmental impact. It’s time to press the reset button and make a positive change.
Why Fashion Reset?
Let’s redirect our resolutions towards positive change. The #MakeItLast campaign encourages longevity and durability in wardrobe choices. That’s why we introduce our collections: ORIGINS, PONCHO, NO DYE, and DEAD STOCK to increase the impact of existing clothing. If you’re inclined to buy new, ensure it serves a purpose; 100% of Ocean Born profits from each garment support projects focused on protecting and restoring the ocean.
The alarming figures
Globally, 150 billion clothing items are produced annually and aprox. 30% of those go to waste, leading to severe environmental and social consequences. It’s time to face the reality of overconsumption and its impact on our planet.
Timeless pieces, timeless impact.
Ocean Born Lifestyle champions timeless pieces that leave a lasting impact. Join us in embracing the mindset of owning less, living more, and redefining your wardrobe story.
Discover 3 of our collections:
DEAD STOCK
NO DYE
No colouring needed
The main cause of pollution in fashion: textile coloring. Discover our designs in their natural state
Shop consciouslyYour role in the #FashionReset, follow our hacks:
1. Reevaluate your wardrobe: Take a critical look at your closet and identify hidden gems waiting to be rediscovered.
2. Rethink, Restore, Rewear: Instead of discarding, consider repairing or repurposing items to make each piece uniquely yours.
3. Donate and Declutter: Gift what no longer serves you to those in need. Embrace a minimalist mindset, focusing on quality over quantity.
4. Shop consciously at Ocean Born Lifestyle where 100% of the profits are donated to restore and protect the ocean.
Share your conscious fashion journey on Instagram using #MakeItLast. Inspire others to join the #FashionReset movement and make an impact. If we reset our mindset, we have the power to reset our planet.
#ProtectWhatYouLove.
