NO DYE, a story of impact.
The fashion industry is known as one of the main sources of pollution worldwide. In fact, it is the second most contaminating industry, just behind the oil sector. Within the textile industry, the fabric dyeing process has been identified as the main cause of pollution.
NO DYE aims to break barriers and revolutionise the fashion industry. It is our commitment against the biggest pollutant in the textile industry: the dyeing process. It is a story that promotes a different concept designed to reduce the negative impact and, at the same time, generate a positive impact.
Through NO DYE we seek to raise awareness about the urgent need for a radical change in the way we create our garments. It is our homage to nature, an invitation to return to our origins, to a more natural state, and to take care of both ourselves and our planet.
100% of the profits go to restore and protect the ocean.
Developing NO DYE: How do we approach each phase of production?
Around 500,000 tonnes of toxic dyes are released into the environment each year as a result of textile dyeing.
It is estimated that around 35,000 tonnes of chemical dyes are released into the oceans each year due to textile production.
In our search for a more respectful and conscious solution, we realised that sometimes simplicity is the best option.