Ocean Born Lifestyle was founded in 2021 to bring more resources to the fight to save this little blue miracle we all call home.

Our vital mandate and purpose are the starting points for everything we do and filter through all our decisions. As consumers we know we must lower our consumption, prioritise quality over quantity and get to know the brands we do consume to ensure we are supporting the kind of future we want to see. This is embedded in our brand philosophy and thus our products are of good quality, made in the most planet-responsible way possible, and with literally all profits allocated to initiatives that restore and protect the ocean.

Our values reflect those of a business started by a team of nature lovers, convinced that the urgency is such that we must put all the resources we have towards the preservation and regeneration of the natural environment.
We aim to become champions within the slow fashion movement offering durable, high quality products produced in a responsible and conscientious manner. 


We are part of the


Ocean Born Lifestyle forms an integral part of the Ocean Born Foundation, which was founded with one purpose: to restore and protect the ocean.

Life on earth is under threat and taking care of the ocean is a major factor in healing our planet. 

Ocean Born Lifestyle is a new brand geared toward sustainable fashion with purpose to generate a new income stream for the protection and restoration of the ocean. Thus, Ocean Born Lifestyle serves as an endowment for the ocean by giving 100% of its profits to initiatives focused on the regeneration of the ocean and its marine life. We do this through grants to for example scientific research, conservation projects and disruptive technologies.